Post by account_disabled on Jan 1, 2024 3:58:27 GMT
If you are about to start your Facebook Ads campaign, the first step you must do is create a target audience , which will be all those users who meet the characteristics that you have defined. And what could those characteristics be? Well, from something as simple as age, gender, and location; In the location part you can even cover from specific areas of a town, for example, people who are close to your business within a certain radius of kilometers, to entire states or countries. You can choose multiple regions if you wish. Best of all, Facebook Ads, like other online advertising platforms, also allows you to delve into other characteristics of the target audience, such as marital status, pages they have liked, interests, job title, etc. degree of education, among many other variables that are at your complete disposal.
In fact, you can even generate audiences using people who have engaged with your page as a base; If you are a developer, they can even turn your users into the target audience of your Facebook Ads campaigns. Additionally, through the audiences Phone Number List section you can upload your customer list so that Facebook Ads can generate a specific audience with that data and send them ads specifically for them. Thanks to its powerful algorithm, we can even create similar audiences, the famous “lookalike” : this type of audience uses some data source as a base, such as our list of clients or users who have interacted with our Facebook page, to locate new people who might be interested in what we offer.
The time has come to get a little technical, and when creating a lookalike it is vital that you take the percentages into consideration: lookalike percentages range from 1% to 10%. It is important that you take the percentage into account because the higher the number, the more open your sample will be. To understand the above, we will use an example: A cosmetics company wants to launch a campaign for its new shadow palette. Although it has loyal customers, the firm wants to reach new customers who are very similar to its regular buyers, so after having uploaded its list to the audience section in Facebook Ads, it now wants to create a similar audience.
In fact, you can even generate audiences using people who have engaged with your page as a base; If you are a developer, they can even turn your users into the target audience of your Facebook Ads campaigns. Additionally, through the audiences Phone Number List section you can upload your customer list so that Facebook Ads can generate a specific audience with that data and send them ads specifically for them. Thanks to its powerful algorithm, we can even create similar audiences, the famous “lookalike” : this type of audience uses some data source as a base, such as our list of clients or users who have interacted with our Facebook page, to locate new people who might be interested in what we offer.
The time has come to get a little technical, and when creating a lookalike it is vital that you take the percentages into consideration: lookalike percentages range from 1% to 10%. It is important that you take the percentage into account because the higher the number, the more open your sample will be. To understand the above, we will use an example: A cosmetics company wants to launch a campaign for its new shadow palette. Although it has loyal customers, the firm wants to reach new customers who are very similar to its regular buyers, so after having uploaded its list to the audience section in Facebook Ads, it now wants to create a similar audience.